09.Tips for Writing Great Blog Posts

                                                                                                    Do you blog? Feel like you’re trying to reinvent the wheel time and again?

Looking for some ideas to simplify your content creation process?

What follows are 26 tips, from A-Z, to help you create optimal blog posts every time you sit down to write.

#1: Anatomically Correct

A blog post contains several areas that require our attention and care. Pamela Seiplerefers to six parts of the anatomy of a lead-generating blog post:

• Eye-catching title
• In-text links to landing pages
• Sidebar/banner calls to action
• Social sharing buttons
• Call to action at the bottom
• Relevancy—making sure the post is relevant from top to bottom

Parts of the blog anatomy.

Example of more anatomical parts to include in your blog posts.

#2: Blogging Platform

By knowing the ins and outs of your blogging platform, you’ll ensure that your posts look as good as they can. Take the time to master the visual editor (or raw HTML, if you prefer) so that you know how to format a post, insert an image and embed a video or podcast.

Whether you’re working in platforms such as WordPress, Tumblr or Posterous, it’s good to stay up to date on the features and new versions.

If you’re not comfortable with the more technical aspects of blogging, try to find someone who can be a resource for you to answer questions as they arise.

WordPress' editor where you can toggle between visual and HTML editing functions.

#3: Categories

Whether your new blog post is a stand-alone article or part of a series you’re writing, it should fit into your blog categories as well as your overall corporate content strategy. Meaning that you want to stay on topic and have your posts fit into the categories you’ve established.

For example, HubSpot has nine categories on their blog. Posts are written to fit in with each of these categories. Writing about category topics such as analytics, blogging, email marketing, HubSpot TV, etc., allows both readers and writers to stay focusedon what they can expect to see on HubSpot’s blog.

When you choose your categories, ask yourself, do they make sense, and do they fit into the objectives of my business? Having clearly defined blog categories will help you continue generating meaningful content and topics for your blog.

Write posts that fit into your categories.

#4: Description

Most search engines will use a maximum of 160 characters for your post description on their results pages. If you don’t create a meta-description (defined as a “…concise summary of your page’s content”), a search engine will often take the first 160 characters it finds on your page instead.

Note too, that when you create a meta-description that is fewer than 160 characters, you’ll see the full description in the search engine. Otherwise it will be cut off.

An example of a meta-description created within the All-In-One SEO Pack plugin in WordPress.

An example of how a post's description appears in Google search results with and without the meta-description.

#5: Editorial Calendar

Bloggers find editorial calendars helpful for scheduling and organizing topics for posts. Some people use their calendars to track more elaborate details.

Michele Linn suggests using specific tabs in a spreadsheet to track info for each post such as: post date, author, tentative title, keywords, categories, tags, call to action and status. She says “By tracking more than topic and date it will help to make sure the key elements you need for SEO, digital optimization and conversion are accounted for.”

Download a sample editorial calendar worksheet.

An example of a template for a master editorial calendar as shown by Michele Linn.

#6: Fine-Tune and Revise

Like other forms of writing, a blog post is rarely completed in one draft. Many writers find it helpful to take a post through several revisions and fine-tune the post as you go along. Check grammar, spelling and punctuation, and make certain that all of your links are working.

#7: Guidelines for Writing for Search Engines

By following a few tips and best practices, you can increase the chance that your blog post will be found by search engines—by Google in particular.

The State University of New York at Plattsburgh offers these helpful writing tips:

• Google likes text
• Google likes formatting
• Google likes freshness
• Google likes accessibility
• Google likes outbound hyperlinks
• Googlebot isn’t psychic, so remember to link your pages
• Google likes you to tell it where you are
• Google likes experts

#8: Headings

Joost de Valk offers some good suggestions regarding blog headings. He writes, “The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Because they have different goals, a single post needs another heading structure than your blog’s homepage or your category archives.”

He offers five basic principles about heading structure:

• The most important heading on the page should be the H1
• There is usually only one H1 on any page
• Subheadings should be H2s, sub-subheadings should be H3s, etc.
• Each heading should contain valuable keywords; if not, it’s a wasted heading
• For longer pieces of content, a heading is what helps a reader skip to the parts that he/she finds interesting

Headings should contain valuable keywords.

#9: Images

Blog posts are made up of more than words and headings.

Judy Dunn recommends five ways the right photo can increase readership and blog views:

• Convey the overall feeling or emotion of your post
• Illustrate a metaphor or analogy that is part of your main idea
• Evoke surprise or curiosity
• Complement your headline
• Make your reader smile

Judy points out too that readers are visual learners and images can help people take in and retain information better.

#10: Journalistic Approach

Bloggers can learn a lot from traditional journalists and the ways that they approach their news stories.

Mickie Kennedy offers five things that bloggers can learn from journalists:

• Get your facts straight
• Trust has to be earned
• Give credit to your sources
• The inverted pyramid works (basic overview in first paragraph and then delve into more details in subsequent paragraphs)
• Editing and proofreading are essential

As shown on Wikipedia.org

#11: Killer SEO and Blog Design

Cyrus Shepard makes an important case for having a beautiful blog. He says, “…the overall design of your site is the first thing visitors see and it significantly influences bounce rate, page views and conversions.”

Cyrus suggests that certain elements on the page will add to a blog’s success:

• Search box
• RSS feed
• Breadcrumbs (helping users navigate),
• Flat site architecture by minimizing the number of clicks it takes to reach your content
• Images
• Keep your best content above the fold
• Link to your best content
• Don’t overdo links
• Watch ad space
• Encourage comments
• Add sharing buttons
• Test the blog for speed
• Check your blog in different browsers
• Pick a powerhouse blogging platform (e.g., WordPress, Posterous, Tumblr)

For a resource that will help remind you of these killer SEO suggestions, check out Cyrus’ infographic, Blog Design for Killer Search Engine Optimization.

#12: Lists

Lists have become a very popular type of blog post.

Nate Riggs offers three types for bloggers to consider: brief, detailed and hybrid lists.

The brief list has little description but can entice readers to bookmark the post to use the list as a resource down the road or to share it across their own networks.

In a detailed list, each bullet is a complete thought and serves as a good way to communicate complex information.

The hybrid list combines the elements of short and detailed lists, often with descriptive narratives or explanations in paragraphs between the actual lists.

Nate’s post has a lot of useful information about lists as a powerful content marketing tactic and is a good example of a hybrid list.

#13: Metrics for Blogging

Magdalena Georgieva identifies five metrics to keep an eye on to know how your blogging is going: visitors, leads, subscribers, inbound links and social media shares.

As Magdalena says, “Measure the performance of your business blog regularly toidentify weaknesses in the content you’re producing, what topics your audience truly cares about, and what blogging tactics work for you.”

When you find topics and approaches that work particularly well, try to replicate those efforts and be willing to let go of features that aren’t performing well. Magdalena recommends looking at your five most successful blog posts and asking, “What do they have in common?”

#14: Names, Titles and Bio

Not only are readers interested in the content in your blog post, they also want to know who wrote the post and their role at your organization.

Sometimes you’ll come across a thoroughly researched and well-written post only to find an attribution of “admin.” Even if the blog is only written by you and you’re the administrator of the blog, be sure to include your name, title and a way for readers to contact you.

#15: Original vs. Curated Content

The type of post you write can contain completely original content or can consist of content that you’ve curated.

Pamela Seiple addresses the issue of curated content and makes an important point when she says, “There’s a misconception among marketers that curated content is lazy and unoriginal, but we think it’s the complete opposite. It takes time and careful evaluation to create quality curated content and the result is oftentimes a very valuable piece of content that helps people seeking information on a given topic to cut through the clutter on the web and save time.”

The 26 tips series here on Social Media Examiner is an example of curated posts, pulling in the expertise of others who have written on the topic. As a curator of this kind of post, I love the journey of the research and find it especially rewarding to see the content pulled together in a way that hadn’t been previously available. Curated posts can be incredibly gratifying!

#16: Publish and Promote

Kristi Hines speaks about the publishing and promoting stages of creating a successful blog post. Kristi says that one thing you want to do during the publishing stage is to ensure that your post has some kind of call to action. “Think about what you want people to do once they’ve read the post….”

Promoting a blog post can involve a fair amount of thought and strategy, as you’ll see from Kristi’s approach. She has a different plan in place for “averagely awesome posts, awesome posts and killer awesome posts.”

What differs for the three types of posts is how many social networks she shares the posts with, whether she includes the post in her writing portfolio and whether it’s included in her custom RSS feed or utilizes blog commenting promotion and direct messaging partners in social media to see if they’ll help spread the word.

Kristi describes promotion as taking from a few minutes to a few hours, and recommends taking the time to build a good foundation before you expect to execute a successful blog promotion.

#17: Questions

What are you going to write about post after post, week after week, year after year? Sometimes thinking about content for your blog can seem daunting.

Lee Odden offers a great piece of advice: “One particularly effective way to get content ideas for blogging comes from reviewing web analytics for the kinds of questions people type into search engines like Google or Bing that deliver visitors.”

In one example, Lee said that he noticed that numerous visitors each month were typing in the question “What does a community manger do?” and search engines were sending them to one of his posts about that topic. He used it as an opportunity to explore other related questions about social community managers and providing content in the form of answers.

What questions are your web visitors asking before they arrive on your pages? How can you maximize your content to answer readers’ questions?

#18: Research

Well-researched blog posts can differentiate your content from your competitors’. Being known as a go-to source in your industry will help make your blog stand out. Where do you go to research posts?

I find that utilizing a variety of sources helps me gather the information I’m seeking.

For example, while I can often find a lot of useful content via web-based searches, sometimes there’s nothing like a visit to the library or a bookstore where I often will discover a helpful book on the shelf that I wouldn’t have known existed if I hadn’t been standing there physically eyeballing them.

Oli Gardner makes a good case for using social media research for your blog posts. He suggests ten social media research strategies:

• StumbleUpon
• Infographics
• Twitter real-time searches
• Facebook events
• Experts who are using LinkedIn
• Uncovering quotes with Delicious
• Letting users tell you within the comments section of your blog and others
• Creating roundup mega-lists with Delicious and StumbleUpon
• Apps on Facebook
• Delicious and Google Marketplace
• YouTube and the UrbanDictionary

#19: Stand Out

When you’ve been blogging in a competitive marketplace for a while, chances are good that you’ll see other bloggers writing on topics similar to yours. It doesn’t mean that you have to stay away from the topic completely; rather you can use it as an opportunity to see what worked and didn’t work in their post and write yours in a way that will help you to stand out in the topic area.

By reading the comments on similar blog posts, you will get a great view of what questions and thoughts people had after reading the post and you can take a slightly different angle by making sure you cover those areas in your article.

#20: Title

How important is the title of your blog post? Simply put, very important!

Brian Clark writes that the title is the first, and perhaps only, impression you make on a prospective reader.

He says, “Without a headline or post title that turns a browser into a reader, the rest of your words may as well not even exist.

But a headline can do more than simply grab attention. A great headline can alsocommunicate a full message to its intended audience, and it absolutely must lure the reader into your body text.”

An example of an eye-catching title from copyblogger.com.

#21: User-Centered Content

Possibly one of the worst mistakes a blog post can make is missing the mark of its readers, forgetting who they are and their needs and interests.

Georgy Cohen goes as far as to say that content can serve as customer service and that to be helpful, content should be user-focused (asking what our users’ problems and priorities are), communicated clearly and presented in succinct language.

#22: Valuable Content

In the perfect blogging world, creating valuable content would be at the top of every blogger’s list for their post objectives.

While our definitions about valuable content may vary, Ahava Leibtag has created a very helpful step-by-step checklist that reminds us to ask five questions:

• Can the user find the content
• Can the user read the content
• Can the user understand the content
• Will the user want to take action
• Will the user share the content

She suggests:

• Findable content includes: an H1 tag; at least two H2 tags; metadata including title, descriptors and keywords; links to other related content; alt tags for images.
• Readable content includes: an inverted-pyramid writing style, chunking, bullets, numbered lists, following the style guide.
• Understandable content includes: an appropriate content type (text, video), indication that you considered the users’ persona, context, respect for the users’ reading level, articulating an old idea in a new way.
• Actionable content includes: a call to action, a place to comment, an invitation to share, links to related content, a direct summary of what to do.
• Shareable content includes: something to provoke an emotional response, a reason to share, a request to share, an easy way to share, personalization.

Download the checklist for future reference.

Ahava Leibtag's Valuable Content Checklist.

#23: Word Count

How many words should you have in your blog post? Some blogs have set parameters for optimal length and put a value on whether a post is short or long.

Corey Eridon has an interesting perspective on word count and suggests that focusing on blog word count might not be as important as you think it is. “Some topics take 100 words to explain, some take 1,000, and that’s okay.”

Corey suggests that writers focus instead on whether posts are optimized for mobile, use effective formatting, communicate in a clear manner and that outlining the points you want to cover may ultimately be a better use of your time and energy.

If you’re restricted to shorter posts by the parameters set up in advance for your blog, then you could also follow Corey’s advice to link to longer-form content you’ve developed around the topic.

Bottom line: Don’t let the quantity of words dictate the quality of your post.

#24: (E)xcerpt

On the heels of our discussion about blog word count, a shorter blog post can also be an excerpt or summary of what readers will find in your longer-form content—e.g., eBook or white paper—but it needn’t be restricted to words.

You can also use an excerpt of the transcript or a brief description to demonstratewhat information the users will learn if they watch your video or listen to your podcast.

Mike Stelzner provides great excerpts from his expert interviews on Social Media Examiner.

#25: Your Story

Readers like to get to know how writers tick and often appreciate hearing a few personal details and insights from the person who has taken them on a journey through a post. While business blogs shouldn’t be thought of as personal journal entries, you can tell your readers a little bit about how you operate.

For example, I stated above that writing curated posts like the 26 tips series here on Social Media Examiner is one of my favorite types of posts to write. (Truth be told, curated posts are also some of my favorite types to read.)

In the description of “research” above, I also shared how research is one of my favorite parts of blogging and how I enjoy researching both online and offline by doing the footwork of visiting libraries and bookstores in search of materials.

What parts of yourself are you willing and able to share with your readers?

#26: Zone for Writing

Ideas for blog posts come at all times—when you’re driving in your car, sitting at your desk, and yes, even in the middle of the night!

Chances are good though that the actual writing of the post will happen in multiple drafts and revisions, and depending on how you work, it may take place over a period of days.

What can be helpful is to create a time and place where you can get into the zone for writing and allow yourself to go with it, with as few interruptions as possible.

What do you think? How do you keep your blog posts consistent and dynamic? What tips would you add? Leave your questions and comments in the box below.

08. Maintain a Strong Voice & Personality

Too often I see blogs that have no personality and no character — particularly with business blogs. The result is wimpy, wishy-washy content that no one will read.

One of the first steps in successful content marketing is identifying your ideal voice. If you’re a small-time mommy blogger, then your best bet is conversational and friendly. If you’re a big B2B corporation, then go with a tone suitable for your audience of professionals.

The main point is to find what works for your blog — conversational or professional — then use it uniformly across all your content marketing.

Your blog voice is the most important factor when trying to connect with your audience.

5. Promote It Like Crazy

A lot of people forget the “marketing” in content marketing. Too many businesses focus (and spend the majority of their budget) on just the content part, forgetting entirely about the marketing.

Then they wonder why they aren’t driving any traffic.

You might argue the content promotion isn’t a real way to defeat content mediocrity, but I’d say it is.

There’s no point in spending 5 hours on an amazing blog post every day if nobody’s reading it. Failing to promote content is probably the main reason behind every mediocre, undiscovered blogger’s lack of success.

It may even be why you are struggling to reach that elusive 100-readers a day mark.

08...42. Why Failure Is Good for Success

To achieve the greatest success, you have to embrace the prospect of failure.

The sweetest victory is the one that’s most difficult. The one that requires you to reach down deep inside, to fight with everything you’ve got, to be willing to leave everything out there on the battlefield—without knowing, until that do-or-die moment, if your heroic effort will be enough.

Society doesn’t reward defeat, and you won’t find many failures documented in history books. The exceptions are those failures that become steppingstones to later success. Such is the case with Thomas Edison, whose most memorable invention was the light bulb, which purportedly took him 1,000 tries before he developed a successful prototype. “How did it feel to fail 1,000 times?” a reporter asked. “I didn’t fail 1,000 times,” Edison responded. “The light bulb was an invention with 1,000 steps.”

Unlike Edison, many of us avoid the prospect of failure. In fact, we’re so focused on not failing that we don’t aim for success, settling instead for a life of mediocrity. When we do make missteps, we gloss over them, selectively editing out the miscalculations or mistakes in our life’s résumé.

“Failure is not an option,” NASA flight controller Jerry C. Bostick reportedly stated during the mission to bring the damaged Apollo 13 back to Earth, and that phrase has been etched into the collective memory ever since.

To many in our success-driven society, failure isn’t just considered a non-option—it’s deemed a deficiency, says Kathryn Schulz, author of Being Wrong: Adventures in the Margin of Error. “Of all the things we are wrong about, this idea of error might well top the list,” Schulz says. “It is our meta-mistake: We are wrong about what it means to be wrong. Far from being a sign of intellectual inferiority, the capacity to err is crucial to human cognition.”

Life’s Greatest Teacher

When we take a closer look at the great thinkers throughout history, a willingness to take on failure isn’t a new or extraordinary thought at all. From the likes of Augustine, Darwin and Freud to the business mavericks and sports legends of today, failure is as powerful a tool as any in reaching great success.

“Failure and defeat are life’s greatest teachers [but] sadly, most people, and particularly conservative corporate cultures, don’t want to go there,” says Ralph Heath, managing partner of Synergy Leadership Group and author of Celebrating Failure: The Power of Taking Risks, Making Mistakes and Thinking Big. “Instead they choose to play it safe, to fly below the radar, repeating the same safe choices over and over again. They operate under the belief that if they make no waves, they attract no attention; no one will yell at them for failing because they generally never attempt anything great at which they could possibly fail (or succeed).”

However, in today’s post-recession economy, some employers are no longer shying away from failure—they’re embracing it. According to a recent article in BusinessWeek, many companies are deliberately seeking out those with track records reflecting both failure and success, believing that those who have been in the trenches, survived battle and come out on the other side have irreplaceable experience and perseverance. They’re veterans of failure.

The prevailing school of thought in progressive companies—such as Intuit, General Electric, Corning and Virgin Atlantic—is that great success depends on great risk, and failure is simply a common byproduct. Executives of such organizations don’t mourn their mistakes but instead parlay them into future gains.

“The quickest road to success is to possess an attitude toward failure of ‘no fear,’ ” says Heath. “To do their work well, to be successful and to keep their companies competitive, leaders and workers on the front lines need to stick their necks out a mile every day. They have to deliver risky, edgy, breakthrough ideas, plans, presentations, advice, technology, products, leadership, bills and more. And they have to deliver all this fearlessly—without any fear whatsoever of failure, rejection or punishment.”

Reaching Your Potential

The same holds true for personal quests, whether in overcoming some specific challenge or reaching your full potential in all aspects of life. To achieve your personal best, to reach unparalleled heights, to make the impossible possible, you can’t fear failure, you must think big, and you have to push yourself.

When we think of people with this mindset, we imagine the daredevils, the pioneers, the inventors, the explorers: They embrace failure as a necessary step to unprecedented success.

But you don’t have to walk a tightrope, climb Mount Everest or cure polio to employ this mindset in your own life. When the rewards of success are great, embracing possible failure is key to taking on a variety of challenges, whether you’re reinventing yourself by starting a new business or allowing yourself to trust another person to build a deeper relationship.

“To achieve any worthy goal, you must take risks,” says writer and speaker John C. Maxwell. In his book Failing Forward: Turning Mistakes into Stepping Stones for Success, he points to the example of legendary aviator Amelia Earhart, who set several records and achieved many firsts in her lifetime, including being the first female pilot to fly solo over the Atlantic Ocean. Although her final flight proved fateful, Maxwell believes she knew the risk—and that the potential reward was worth it. “[Earhart’s] advice when it came to risk was simple and direct: ‘Decide whether or not the goal is worth the risks involved. If it is, stop worrying.’ ”

Of course, the risks you take should be calculated; you shouldn’t fly blindly into the night and simply hope for the best. Achieving the goal or at least waging a heroic effort requires preparation, practice and some awareness of your skills and talents.

Easing Into a Fearless Mindset

“One of the biggest secrets to success is operating inside your strength zone but outside of your comfort zone,” Heath says. Although you might fail incredibly, you might succeed incredibly—and that’s why incredible risk and courage are requisite. Either way, you’ll learn more than ever about your strengths, talents and resolve, and you’ll strengthen your will for the next challenge.

If this sounds like dangerous territory, it can be. But there are ways to ease into this fearless mindset. The first is to consciously maintain a positive attitude so that, no matter what you encounter, you’ll be able to see the lessons of the experience and continue to push forward.

“It’s true that not everyone is positive by nature,” says Maxwell, who cites his father as someone who would describe himself as a negative person by nature. “Here’s how my dad changed his attitude. First he made a choice: He continually chooses to have a positive attitude. Second, he’s continually reading and listening to materials that bolster that attitude. For example, he’s read The Power of Positive Thinking many times. I didn’t get it at first, so once I asked him why. His response: ‘Son, I need to keep filling the tank so I can stay positive.’ ”

Heath recommends studying the failures and subsequent reactions of successful people and, within a business context, repeating such histories for others. “Reward them and applaud their efforts in front of the entire organization so everyone understands it is OK to fail. So employees say to themselves, ‘I see that Bill, the vice president of widgets, who the president adores, failed, and he is not only back at work, but he is driving a hot new sports car. I can fail and come to work the next day. Bill is proof of it.’ ”

Finally, Heath stays motivated by the thought that, “if I become complacent and don’t take risks, someone will notice what I am doing and improve upon my efforts over time, and put me out of work. You’ve got to keep finding better ways to run your life, or someone will take what you’ve accomplished, improve upon it, and be very pleased with the results. Keep moving forward or die.”
 

07....7 Quick Tricks to Sleep Better Tonight

These sleep hacks can help you catch the best ZZZs possible. Give one a whirl!  

Getting a good night’s sleep is just a dream for a lot of people—and it takes more than counting sheep to drift off and stay snoozin’. While there’s certainly no lack of tips for a solid slumber—get plenty of exercise, keep the bedroom at a cool temperature, drink a warm glass of milk—they’re often as tired as the sleep-deprived people they’re meant to help.

A new generation of sleep hacks—some unconventional, others counterintuitive—could maybe, just maybe, solve your sleepy-time problems. So kick the jumping sheep to the curb (unless they’re working for you, then keep on counting!). Here are seven fresh tips you can try ASAP:

1. Eat to sleep.

Eating before you go to sleep is a no-no… right? Actually, no. Research has found that eating a small portion of food—carbohydrates combined with either calcium or a protein containing the amino acid tryptophan—can lead to a better night’s sleep. These food combinations boost serotonin, a brain chemical that helps produce calm. The snack should be eaten about an hour before bedtime.

2. Stay put if you can’t doze off.

Conventional wisdom says, if you can’t sleep, get out of bed. But it’s often better to stay between the sheets. Lie in the dark, head on pillow, and do deep breathing or visualization exercises until you feel drowsy instead.

3. Have a cup of joe.

Caffeine is the enemy when it comes to sleep—or at least that’s what you’re used to hearing. Yet a UK study found that people who took a “coffee nap”—they drank one to two cups of coffee and then immediately took a 20-minute nap—not only fell asleep but awoke more alert and energized.

4. Smell the ZZZs.

Some scents appear to help people drift into sleep. The smells of lavender, chamomile and ylang-ylang, to name a few, activate the alpha wave activity in the brain, which leads to relaxation and sleepiness. Try mixing a few drops of essential oil and water in a spray bottle and spritz your pillows.

5. Color-correct your bedroom.

The color of bedroom walls can do more than impact a room’s aesthetics—it can transform your room into a sleep haven if you choose wisely. Some colors are energizing; others promote drowsiness. White, for instance, curbs melatonin, a hormone that helps the body regulate its sleep-wake cycle, experts say. Better choices include browns or navy blues, which boost the secretion of melatonin instead of reducing it.

6. Forget the warm milk. Say hello to cherry juice.

Studies show that drinking cherry juice improves sleep because it’s a natural source of melatonin and tryptophan. So stop by the grocery store on your way home and start pouring yourself eight ounces of tart cherry juice twice a day. Voila!

7. Play mind games.

Don’t underestimate the power of your mind—and imagination—to help you fall asleep. Try this: Imagine the night’s rest is over and it’s time to pop out of bed, jump in the shower, get dressed and leave the house… preferably on a cold, wet day. The contrast between that chilling prospect and a warm, comfy bed might just be enough to induce sleep.