Too often I see blogs that have no personality and no character — particularly with business blogs. The result is wimpy, wishy-washy content that no one will read.
One of the first steps in successful content marketing is identifying your ideal voice. If you’re a small-time mommy blogger, then your best bet is conversational and friendly. If you’re a big B2B corporation, then go with a tone suitable for your audience of professionals.
The main point is to find what works for your blog — conversational or professional — then use it uniformly across all your content marketing.
Your blog voice is the most important factor when trying to connect with your audience.
5. Promote It Like Crazy
A lot of people forget the “marketing” in content marketing. Too many businesses focus (and spend the majority of their budget) on just the content part, forgetting entirely about the marketing.
Then they wonder why they aren’t driving any traffic.
You might argue the content promotion isn’t a real way to defeat content mediocrity, but I’d say it is.
There’s no point in spending 5 hours on an amazing blog post every day if nobody’s reading it. Failing to promote content is probably the main reason behind every mediocre, undiscovered blogger’s lack of success.
It may even be why you are struggling to reach that elusive 100-readers a day mark.
No comments:
Post a Comment